New Luxury Condominiums Combine Urban Living with Coastal Convenience

NAPLES, FL, – February 17, 2021-  SoCe Flats, Naples’ newest downtown luxury boutique condominium project, offers an urban chic lifestyle with amenities appealing to buyers who desire the best in Olde Naples. Currently under development, SoCe Flats will include 18 residential units in one three-story building with residences ranging from studio to two-bedroom condominiums.

Buyers will delight in the convenient downtown location, west of US41 and within walking distance to Fifth Avenue South and the beach. A third-floor, rooftop outdoor enjoyment area showcases amenities exclusive to residents including an elevated spa with 270-degree views of downtown and the beach, dining and lounging area, outdoor grilling station with refrigeration and prep area, televisions, and barstool seating.  Designed by Ann Del Pero of Clive Daniel Home, the community space combines urban sophistication with best-in-class comforts.  Neutral shell stone floors paired with modern sectional seating in titanium metal finishes with air blue upholstered cushions create a cool, coastal aesthetic appealing to the modern beach lover.

Guests and owners will be greeted each morning, afternoon, and evening by the sophisticated welcome lobby, complete with a pebbled mural feature wall in cool tones of blue and soft neutrals, a modern Orbit LED chandelier, cozy conversation nook, touches of greenery from standing mixed varietal planters, and a separate mailbox area. A unique feature to the lobby will be the Qlocktwo wall clock, an illuminated art piece, displaying time using a matrix of letters in written words.

An added technology amenity included with SoCe Flats residences will be a residential application for owners to communicate, reserve amenity rooftop space, book concierge services, and contact property management services. With 24/7 access to the app, owners will enjoy the convenience of selecting a service at their whim. Concierge services will be offered through Holiday Life, an upscale vacation and seasonal home dedicated concierge company.

With the rising popularity of electric vehicles, SoCe Flats will provide two universal car charging spots and residents will have one dedicated parking space per unit. A central bike rack is a perfect spot to park your bicycle after a day’s ride down to Port Royal or the beach. Additional air-conditioned storage for the owner’s extra belongings is another added amenity. The first-floor pharmacy and local market will offer coffee, snacks, and toiletries for purchase.

Eighteen residential units, ranging in size from 608 square feet to 1,132 square feet, and priced from $599,00 to $949,000, are offered fully furnished with individual touches ensuring a unique look for each residence. An art-deco meets modern coastal décor theme is carried throughout the entire project, from the condominiums to the welcome lobby to the outdoor enjoyment spaces. With its distinctive urban-inspired architecture, SoCe Flats ushers in a new era of downtown style, appealing to buyers who are looking for modern sensibilities in an Olde Naples location. All units are also approved for rental, including short-term, appealing to a broader investment market.

SoCe Flats is being developed through a collaboration with premier development and design professionals including MHK Architecture and Planning, Waterside Builders, and Clive Daniel Home. Residential sales are available now through real estate broker, Compass. Please contact Shannon May at or at 239-961-6566 for more information.


Waterside Builders, Inc. has been at the forefront of enhancing some of Naples’ most revered neighborhoods for over two decades with a portfolio including custom luxury homes, high-profile commercial, and renovation of timeless treasured residences. Led by owner Mike Assaad and his team of professionals, Waterside Builders is a full-service residential and commercial contractor whose projects can be seen in Port Royal, Aqualane Shores, Olde Naples, Coquina Sands, Moorings, and Park Shore, some of Naples’ most exclusive neighborhoods.