soce flats sells out and
ushers in new era of downtown living

NAPLES, FL, – June 17, 2021-    Waterside Builders announces the completion and sellout of SoCe Flats, Naples’ newest downtown, luxury, mixed-use hotel residences. As the co-developer and general contractor for the project, Waterside Builders and its team of professionals delivered 18 residential units, full amenity space, and first-floor commercial units.

“SoCe Flats is the perfect example of our collaborative approach to building the best possible project,” states Mike Assaad, owner and president of Waterside Builders. “We developed SoCe Flats through a collaboration with MHK Architecture and Planning, COMPASS Real Estate and Clive Daniel Home.” SoCe Flats offers an urban chic lifestyle with amenities appealing to buyers who desire the best in Olde Naples, with 18 residences ranges in size from 608 square feet to 1,132 square feet.

“SoCe Flats has so much going for it. Its excellent downtown location next to 5th Avenue South restaurants, shops and the beach, Clive Daniel Home furnishings included, Naples Bay Resort membership included and short-term rental friendly— it’s no surprise how quickly it sold out,” states Shannon May, real estate agent with COMPASS. “A property like this really makes sense to buyers purchasing a second home in Naples while looking for a unique rental generating investment opportunity.”

Downtown Naples new residences SoCe Flats

A third-floor, rooftop outdoor enjoyment area showcases amenities exclusive to residents including an elevated spa with views of downtown and the beach, dining and lounging area, outdoor grilling station with refrigeration and prep area, televisions, and barstool seating.  Designed by Ann Del Pero of Clive Daniel Home, the community space combines urban sophistication with best-in-class comforts.  Neutral shell stone floors paired with modern sectional seating in titanium metal finishes with air blue upholstered cushions create a cool, coastal aesthetic appealing to the modern beach lover.

Guests and owners will be greeted each morning, afternoon, and evening by the sophisticated welcome lobby, complete with a pebbled mural feature wall in cool tones of blue and soft neutrals, a modern Orbit LED chandelier, cozy conversation nook, touches of greenery from standing mixed varietal planters, and a separate mailbox area. A unique feature to the lobby will be the Qlocktwo wall clock, an illuminated art piece, displaying time using a matrix of letters in written words.

An added technology amenity included with SoCe Flats residences is a residential application for owners to communicate, reserve amenity rooftop space, book concierge services, and contact property management services. With 24/7 access to the app, owners will enjoy the convenience of selecting a service at their whim. Concierge services will be offered through Holiday Life, an upscale vacation and seasonal home dedicated concierge company.

With the rising popularity of electric vehicles, SoCe Flats will provide four universal car charging spots and residents will have one dedicated parking space per unit. A central bike rack is the perfect spot to park your bicycle after a day’s ride down to Port Royal or the beach. Additional air-conditioned storage for owner’s extra belongings is another added amenity.


Waterside Builders, Inc. has been at the forefront of enhancing some of Naples’ most revered neighborhoods for over two decades with a portfolio including custom luxury homes, high-profile commercial, and renovation of timeless treasured residences. Led by owner Mike Assaad and his team of professionals, Waterside Builders is a full-service residential and commercial contractor whose projects can be seen in Port Royal, Aqualane Shores, Olde Naples, Coquina Sands, Moorings, and Park Shore, some of Naples’ most exclusive neighborhoods.