NAPLES, FL, – June 11, 2021-     Waterside Builders, Inc., a luxury custom home builder in Naples, Florida, announces the launch of its newly designed website. The website, www.watersidebuildersinc.com, includes a refreshed, modern layout with focus on professional photography from the Waterside Builders’ portfolio of luxury homes, listings of new projects currently under construction and for sale, team photos and backgrounds, and community outreach stories.

The website, designed and developed by Vectra Digital in conjunction with The CMO to Go, highlights artistically inspired and professionally photographed images of some of Naples’ most exclusive residential home construction projects from Waterside Builders. Users will be able to filter through images by room or by project. Press releases, recent news and social media announcements are also featured on the new site, giving the user an all-in-one location to learn more about Waterside Builders.

“Mike Assaad builds some of the finest homes in Naples, Florida. However, Waterside Builders’ website did not match his work’s quality, style, and substance. Our team at Vectra Digital worked closely with Mike and his team to capture the essence of his homes to better tell the story on his website,” states Albert Arguelles, CEO of Vectra Digital.

Andrea McLendon, president of The CMO to Go marketing and branding consulting company, has been working with Waterside Builders this year to enhance the brand’s image and engage new customers. “Even though Waterside Builders has been building luxury homes in Naples for more than two decades, they recognize the importance of a strong online brand. We were able to deliver the owner’s vision of a clean, streamlined website that also showcases beautifully crafted homes with an artistic eye.”


Waterside Builders has been at the forefront of enhancing some of Naples’ most revered neighborhoods for over two decades with a portfolio including custom luxury homes, high-profile commercial, and renovation of timeless treasured residences. Led by owner Mike Assaad and his team of professionals, Waterside Builders is a full-service residential and commercial contractor whose projects can be seen in Port Royal, Aqualane Shores, Olde Naples, Coquina Sands, Moorings, and Park Shore, some of Naples’ most exclusive neighborhoods.